Efecto von restorff biography meaning

Von restorff effect definition

Are you looking to remember information more effectively? Share your message and make it stick! You've got to learn about the Von Restorff Effect! The candle shop is stacked with the usual scents with pleasant scents. When you leave the candle store, what are you likely to remember? It completely takes your mind off of the pleasant-smelling candles in the store.

In psychology, this is explained by the Von Restorff Effect. When something stands out, you point your focus there, and making a solid memory begins. In , a German psychiatrist named Hedwig Von Restorff conducted experiments on memory. She discovered that when participants were given a list of generally homogenous words to remember and one very distinctive word, they were likelier to remember the distinctive word.

Her study has inspired many other psychologists to look at this effect and how it affects memory.